Over-The-Air Broadcast Signals Up 11.8%
“More consumers are looking to cut the cord, giving up their cable and satellite subscriptions in favor of either over-the-top or over-the-air options, according to a new survey by TiVo’s Digitalsmiths unit.
Among those surveyed in the third quarter who have pay-TV service, 4.8% said they were planning to cut cable and satellite service, up from 4.3% a year ago and 2.9% in Q3 of 2013. Another 2.7% in the third quarter of 2015 said they were planning to switch to an online app or rental service from their pay-TV service, up from 1.7% in 3Q 2014, and 2% in the 2013 quarter.” … “Of those surveyed who did not have a pay-TV subscription, 19.3% said they’d cut the cord in the past 12 months. 42% said they cut the cord more than a year ago and 38.6% said they’d never had a pay-TV subscription, making them cord-nevers. Among those without pay-TV subscriptions, 45.1% had antennae to receive over-the-air broadcast signals, up 11.8% in the second quarter of 2015.”
– Excerpt from “More Consumers Plan to Cut Pay-TV Cord ” (http://www.broadcastingcable.com/news/currency/more-consumers-plan-cut-pay-tv-cord/146123)
Category : Cord-Cutting