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GfK Research Study Reveals Time Spent with Traditional TV is 16% Greater than Time Spent with all other Media Platforms Combined

Comprehensive Results of the Study will be Presented on September 29 at Forward 2016 – Broadcast Television’s Annual Leadership Conference

September 07, 2016 10:04 AM Eastern Daylight Time

NEW YORK–(BUSINESS WIRE)–GfK, a trusted leader in market research, in collaboration with TVB, the not-for-profit trade association for local broadcast television, today announced preliminary results from the “Media Comparisons 2016” research study with findings that American consumers spend more time with television than all other ad-supported media platforms combined. The study also revealed that consumers overwhelmingly trust local broadcast TV news over any other source.

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US TV: erosion, not implosion

TMT Predictions 2016

Deloitte Global predicts that the US traditional television market, the world’s largest at about $170 billion in 2016, will see erosion on at least five fronts: the number of pay-TV subscribers; pay-TV penetration as a percent of total population; average pay-TV monthly bill; consumers switching to antennas for watching TV; and live and time-shifted viewing by the overall population, and especially by trailing millennials (18-24 years old).

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These are the TV channels getting crushed by people ditching their expensive cable packages

Cable TV companies could lose nearly $1 billion to people cutting the cord over the next year, but some channels will be hit harder than others.

Earlier this year, analysts at Barclays argued that channels you watch when you’re feeling lazy, “inertia channels,” will have a tough time competing moving forward. Others, like BTIG’s Rich Greenfield, have questioned the value of ESPN.

But looking to the past can give us a flavor of what will happen in the future. On Wednesday, CNBC’s Carl Quintanilla tweeted a chart from Deutsche Bank, which showed the linear TV channels with the biggest subscriber losses over the last four years.

In it you can see both “inertia” channels and “sports” channels have been hit hard. MTV and VH1, which are great for simply flipping to without knowing exactly what’s on, saw big losses, as did ESPN and ESPN2. The Weather Channel saw the biggest dip.

Here is the full chart:

Chart Deutsche Bank

A study last month by management consulting firm cg42 estimated that 800,000 cable customers will ditch their subscriptions in the next 12 months. Cg42 expects each customer to be an average loss of $1,248 annually. Cg42 also found that the average cord-cutter saves $104 per month by canceling.

As people leave cable, there are a bunch of companies stepping into the gap to offer more flexible streaming TV services tailored toward younger people. The pioneer is Sling TV, which offers a “skinny bundle” package of 25 channels for $20 per month. But there are other live TV alternatives from companies like Hulu, AT&T, and Amazon reportedly on the way.

Some of these services will preserve the “big bundle”  of dozens or hundreds of channels, but some won’t, which will put pressure on channels that aren’t deemed necessary.

It’s almost certain that some will die during the transition.


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Survey says: streaming in, cable out

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Press Release: FreeTVFresno.Com Asks Valley Viewers for Participation

Fresno, CA – FreeTVFresno.Com (a local website educating viewers about free, over-the-air broadcast television) is encouraging local viewers to participate in the Central Valley TV Viewership Survey now through Saturday, September 10, 2016.  The valuable input collected by this survey will help content providers evaluate shifts in TV viewing habits here in the Central Valley.  Viewers participating in the survey will be given an opportunity to enter a drawing to win a 50″ 1080p LED HD TV immediately after submitting their survey entry.

The survey may be accessed by visiting:

“We believe that the results of this survey will paint a more accurate picture of the changing viewing habits of Central Valley viewers.” stated Mark Shirin, President/CEO, Ventura Broadcasting Company, one of the media partners promoting the survey.  “The feedback will be extremely valuable in helping content providers  and networks understand and analyze local viewing trends such as cord-cutting, streaming video, and digital antenna growth.” concluded Shirin.

Important Dates to Remember:

  • Entry Deadline is – Saturday, September 10, 2016
  • Winner Announcement – Monday, September 12, 2016
  • Last Day to Claim Prize – Monday, September 19, 2016

Entry Rules:
1. You must be 18 years of age or older.
2. Must be able to pick-up your prize from:

Ventura TV Video Appliance Center
3619 E. Ventura Ave, Fresno, CA 93702

3. Must be able to claim prize in person within seven (7) days of announcement.
4. Duplicate entries will only count as one entry.

Survey results and analysis will be published on the FreeTVFresno.Com website at a later date.

For more information, inquiries may be submitted online at FreeTVFresno.Com or by sending an email to


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Review of the Channel Master DVR+

Free over-the-air TV forms a huge part of what we cover here on, and for good reason. Surveys show that cord cutters are increasingly awakening to the potential of OTA TV, which offers many cord cutters the chance to watch local news and major network broadcasts for free.

Surveys show that cord cutters are increasingly awakening to the potential of OTA TV

But OTA TV has its drawbacks. You may not have to pay the cable company, but you also won’t have your familiar cable box – or its ability to record programming and access the TV guide.

That’s where companies like Channel Master come in. A new generation of DVRs is changing the way we look at OTA broadcasts. Now, consumers have the ability to record their favorite network shows, sporting events, and local news and play them on demand, blurring the line between OTA and on-demand cord cutting solutions.

Today, we’re taking a closer look at one of these new types of DVRs. The Channel Master DVR+ is an OTA DVR that also includes some OTT support. Here’s our complete review.



The DVR+ itself is a pretty straightforward-looking thing – a thin black rectangular tablet. In the box, you’ll find the device itself, a power cord, a remote control, and an instruction booklet.

To do its job, the DVR+ needs to be set up like this:


That’s an antenna attached to the DVR via coaxial, and the DVR attached to the TV via an HDMI cable. You can watch live OTA TV through the device (via the HDMI cable) as well as record. The HDMI cable and antenna are not included.

To record content and show TV guide information, the DVR also needs an internet connection, either via ethernet cable or Wi-Fi dongle (not included). To store as many recorded shows as you’re likely to want, the DVR will also need an external hard drive connected via USB (the device itself comes with just 16GB of storage). The hard drive is also not included.

It’s a little frustrating that so many other things are needed for this setup, but not included. You’ll need to buy the antenna, hard drive, and ethernet cable or Wi-Fi dongle (optional) separately.

User Experience

Once you’ve set it up, the DVR+ is a very pleasant device to use. Setup is simple – scanning for channels and choosing your location is all done through a quick step-by-step menu the first time you turn the device on. I used my own antenna, and it detected all the channels that it usually does. After confirming that I wanted to use the USB storage device and a wired network, things were off and running.

You can navigate through channels with the remote, which can also be programmed to control your television, making things nice and simple. The guide is pretty effective – not all channels have guide information, but the vast majority of them do (and all of the major networks are covered).

Choosing to record a show is as simple as hitting the “record” button. You can also select a show first to bring up a menu that lets you choose to change to that channel, record the show, or record all the shows that include the words in the title (in other words, record the series – though this method seems a little less precise than what is available on legacy DVRs).

I had no problems at all recording what I wanted to record, and the saved shows were easy to access. There didn’t seem to be any way to search through them, though, which could make it tricky if you recorded a ton of stuff.

The DVR function uses the same antenna feed as the live TV, so any disruptions in reception that happen during recording will be preserved in your digital copy.

In addition to the product’s core OTA features, the DVR+ also gives users access to OTT services like Sling TV and YouTube (sadly, most major players – like Netflix and Hulu – are not available). These services appear right in the channel guide, occupying numbers in the 900s.

Those aren’t the only non-traditional channels available. A bunch of channel numbers above 200 and below 900 are occupied by Channel Master’s own streaming channels, part of a service called Channel Master TV – which brings us to the next section.


Channel Master doesn’t just rely on the OTA broadcasts and OTT apps. In addition to offering a TV guide for OTA broadcasts and access to YouTube and other OTT services on the DVR+, Channel Master has an OTT service of its own called Channel Master TV. Channel Master TV creates online channels from available web videos, much in the same way that Pluto TV does.

Channel Master TV is a nice touch, and it hints at the massive potential of this product. Being able to get streaming channels in the same place as you access OTA channels is a huge step towards combing OTA and OTT into one simple cord cutting solution.

For now, though, Channel Master TV is mostly unfulfilled potential. The streaming channel selection is quite weak compared to Pluto TV – a lot are just news clip aggregation channels – and the programming isn’t broken down on the TV guide screen (each channel just gets a description, without any program guide). That’s not a huge deal, since the live streaming channels were never the DVR+’s selling point in the first place.


The Channel Master DVR+ retails for $250. Remember, that price doesn’t include a Wi-Fi dongle, hard drive, or antenna. It’s a little pricier than competitor Tablo’s product, which goes for around $220 (Tablo’s product comes similarly unequipped with antenna or hard drive).


Antenna DVRs are pretty awesome, but they don’t come cheap. I was really impressed with everything that the DVR+ could do, and I really thought it upgraded my OTA experience quite a bit. But once you add in the price of an external hard drive (at least $50), you’re looking at about $300 for the ability to record live OTA TV.

That’s not that far off of the price of a traditional DVR, but there’s less to be recorded when you limit yourself to OTA channels, so it’s not a perfect comparison. The DVR+ isn’t that overpriced relative to the competition, but this entire market space seems a little overpriced at the moment.

With that said, if you have the budget for it, the DVR+ performs quite well. It keeps things simple and does its job well. If you’re willing to pay a few hundred bucks for the functionality Channel Master promises, you can rest assured that you’ll get it.



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HOT OFF THE PRESS! More data on over-the-air reception and trends.

Fresno numbers are much higher than the national average.  Almost four in ten homes with an 18- to 34-year-old resident rely on broadcast-only or Internet-only alternatives.

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FRIDAY, JUNE 24, 2016

Watch on KBID Int’l 31.7 Noor TV

5:00 PM | Pope’s Visit to Armenian Government
7:30PM | Pope’s Visit to Echmiadzin
9:00 PM | Documentary: Faith to Move Mountains
9:45 PM | Pope’s Visit to Dzidzernagapert (LIVE)
11:00 PM | Documentary: A Corner in Heaven
11:50 PM | Pope’s Mass in Gyumri (LIVE)

SATURDAY, JUNE  25, 2016

Watch on KNXT 50.1 or Cable 49 Catholic Channel

7:50 AM | Pope’s Prayer Meeting in Republic Square (LIVE)
9:00 AM | Pope’s Mass in Gyumri (REPLAY)
12:00 NOON | Pope’s Visit to Dzidzernagapert (REPLAY)

Watch on KBID Int’l 31.7 Noor TV

1:30  PM | Documentary: Armenia’s Christians
3:00  PM | Pope Francis Prayer Meeting in Republic Square (REPLAY)
11:00 PM | Pope Attends Badarak in Holy Etchmiadzin (LIVE)

SUNDAY, JUNE  26, 2016

Watch on KNXT 50.1 or Cable 49 Catholic Channel

9:00 AM | Pope Attends Badarak in Holy Etchmiadzin (REPLAY)

Watch on KBID Int’l 31.7 Noor TV

4:00  PM | Pope Visit to Echmiadzin
5:00  PM | Pope Visit to Armenian Governmen
6:00  PM | Pope Visit to Dzidzernagapert (REPLAY)
7:00  PM | Pope’s Mass in Gyumri (REPLAY)
9:30  PM | Pope’s Prayer Meeting in Republic Square (REPLAY)
10:30 PM | Pope Attends Badarak in Holy Etchmiadzin (REPLAY)

Brought to you by the following broadcasters:

noor-tv 2knxt



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Nielsen: Diaries Finally On The Way Out

By Adam Buckman
TVNewsCheck, September 18, 2014 3:55 PM EDT

Nielsen’s diary-based system for measuring local TV viewership — a system that has been in place in one way or another for at least 60 years — is beginning to be dismantled and will “eventually” be retired, TVNewsCheck has learned.

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It’s a huge movement. It’s becoming cool not to pay for bloated cable subscriptions.

It’s a huge movement. It’s becoming cool not to pay for bloated cable subscriptions. The internet has made cable obsolete and cable companies know this but they don’t want you to know. Why pay for what you don’t use? It’s invisible clutter. My cable bill was $280 per month and now I pay $77 (not including the subscription services, some of which I was paying for already). You may not save as much as I’m saving because you may not have been paying as much. If you can save an amount that makes a difference in your life and you can meet your home entertainment needs, then why not give it a try? Here’s how I did it:

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Do you really need cable?

How much do you pay for cable? The first year with a new cable or satellite provider is generally affordable with the generous promotions, upgrades, and free channels provided. However, after the promotional period ends, our bills always see to creep up a bit more here and there.

Every year the bloating gets larger — an extra fee for that second box we hardly use, all the movie channels that we don’t watch often, the amount of taxes and additional fees we have to pay, and so on.

All of this leads me to my next question. Have you ever thought about cutting the cord on cable or your satellite provider?

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Should you cut the cord?

By Jill Cataldo CTW Features
April 12, 2016

Dear Jill: I would be interested to hear your thoughts on cable or satellite television. I feel like our cable service is not worth what we are paying for it, but I don’t know what other options we have other than satellite, which costs about the same. I don’t feel like we are ready to completely cancel it, but I also don’t know what to do about the bill continually spiraling. — Robin S.

I’m sure this will surprise no one, but I’m a big fan of free, over-the-air television. Our family never had cable when I was growing up (that was a luxury to enjoy at friends’ houses!) and so my perspective on paying for television is likely somewhat different than those who have never known a world without cable or satellite TV at home. Even now, we have a rooftop antenna on our house, and the antenna has been the primary source of television reception for the majority of the years we’ve lived as a family.

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Of Cable, Congress and Cockroaches

Mohu study puts pay TV near bottom of food chain

Author: Mike Farrell

Digital antenna maker Mohu released a consumer satisfaction study Wednesday that seems to fly in the face of industry efforts to improve customer service, with respondents putting their cable company just a step ahead of Congress and disease-carrying vermin.

According to the survey, 50% of respondents said they held an unfavorable view toward their cable company, compared to 72% that said they had an unfavorable opinion of Congress and 92% that said they did not enjoy the company of cockroaches. No word on where rats, ringworm, or the Senate ranked in the study.

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As Viewers Move Away From Cable to Watch Live Sports, Watch the Dominoes Fall

By Sean Pendergast
Tuesday, April 26, 2016 at 6 a.m.

In team sports, to fans and spectators, ultimate victory is a simple concept. One winner takes home one trophy each season in each sport. Peyton Manning’s hoisting of the Lombardi Trophy, confetti raining down onto the Villanova basketball team after their title-winning buzzer beater — to fans, those are the images of success.

Behind the scenes, though, to the power brokers and franchise owners who move the chess pieces in our sports universe, true “victory” is far more inclusive. To them, success is measured in dollars, and while only one team can lift the trophy at the end of each season, for several years now, the money has piled up sky-high for every single team owner and major college president, regardless of how good or bad their teams have been.

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Local Broadcast Television Scores Big Ratings Win With NFL Playoffs Viewers Overwhelmingly Prefer NFL on Local Stations Versus Cable

Download PowerPoint | TVB Press Release

“… local broadcast television remains the preferred outlet for NFL viewership”

TVB President and CEO, Steve Lanzano stated, “Game after game and season after season, ratings data confirms that local broadcast television remains the preferred outlet for NFL viewership. This year’s Thursday Night Football airings were another tremendous win for local affiliate stations, with local CBS household ratings and male 25-54 ratings as high as 13 times and 10 times greater, respectively, than viewership on NFLN. Local television continues to dominate the live sports category with reach, engagement and influence that remains unrivaled by any other platform, providing marketers with a unique opportunity to optimize the results of their brand promotion, especially during the NFL season when fans and viewers are highly engaged with this immensely popular programming.”

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As the NFL playoffs reach the semifinals, the big winner so far is local broadcast television.

Updated: Ratings analysis shows viewers prefer watching NFL on broadcast over cable
1/19/2016 02:57:00 PM Eastern Last updated at 1/19/2016 03:38:38PM

Scott Clarke / ESPN Images

Scott Clarke / ESPN Images

As the NFL playoffs reach the semifinals, the big winner so far is local broadcast television.

Viewers prefer to watch the games on broadcast TV over cable, according to an analysis of ratings from Nielsen data conducted by the local broadcast nonprofit trade association TVB.

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Cable channel blacked out? Antenna TV still free for the taking

Ron Hurtibise, Contact Reporter
Sun Sentinel

So you’re an AT&T U-verse customer and you flipped on your TV to watch this month’s NFL playoffs — only to discover a static screen and a message that “This channel is temporarily unavailable and we are working to return it to you soon.”

You might have checked the news and learned the channel was blacked out due to a transmission fee dispute between WSVN, Miami’s Fox affiliate, and AT&T.

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When Cable Outages Hit, HDTV Antennas Provide Back-Up

By Anne Badalamenti

Time Warner Cable Outage Strikes Carolinas

Over the weekend, thousands of Time Warner Cable subscribers experienced cable outages, internet outages, and even phone outages. The outages lasted for hours. People were frustrated they were missing Week 16 NFL action, unable to stream Netflix, etc. And understandably given the ever-increasing cost of cable and internet. This type of outage is nothing new, unfortunately. They seem to occur with such frequency that folks acknowledge it’s part of the package when they sign up with a provider like TWC.

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Cable and Satellite TV Costs Going to Hike in 2016

December 26, 2015

The price of pay-tv is proceeding greater for all customers, with a number of Satellite Television businesses and the country’s greatest wire recently saying price increases that’ll take effect.

DirecTV and Tis & AT Uverse, that are today part of the exact same organization, introduced a week ago that their prices may increase Jan. 28, beginning. The increases will be different for clients, but funnel plans various foundation deals and advanced stations might find increases which range from $2 to $8 monthly. New year price increases for DirecTV have grown to be an almost yearly event, using the organization January, increasing costs by around 6 percent.

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