GfK Research Study Reveals Time Spent with Traditional TV is 16% Greater than Time Spent with all other Media Platforms Combined

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GfK Research Study Reveals Time Spent with Traditional TV is 16% Greater than Time Spent with all other Media Platforms Combined

Comprehensive Results of the Study will be Presented on September 29 at Forward 2016 – Broadcast Television’s Annual Leadership Conference

September 07, 2016 10:04 AM Eastern Daylight Time

NEW YORK–(BUSINESS WIRE)–GfK, a trusted leader in market research, in collaboration with TVB, the not-for-profit trade association for local broadcast television, today announced preliminary results from the “Media Comparisons 2016” research study with findings that American consumers spend more time with television than all other ad-supported media platforms combined. The study also revealed that consumers overwhelmingly trust local broadcast TV news over any other source.

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US TV: erosion, not implosion

TMT Predictions 2016

Deloitte Global predicts that the US traditional television market, the world’s largest at about $170 billion in 2016, will see erosion on at least five fronts: the number of pay-TV subscribers; pay-TV penetration as a percent of total population; average pay-TV monthly bill; consumers switching to antennas for watching TV; and live and time-shifted viewing by the overall population, and especially by trailing millennials (18-24 years old).

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Survey says: streaming in, cable out


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Press Release: FreeTVFresno.Com Asks Valley Viewers for Participation

Fresno, CA – FreeTVFresno.Com (a local website educating viewers about free, over-the-air broadcast television) is encouraging local viewers to participate in the Central Valley TV Viewership Survey now through Saturday, September 10, 2016.  The valuable input collected by this survey will help content providers evaluate shifts in TV viewing habits here in the Central Valley.  Viewers participating in the survey will be given an opportunity to enter a drawing to win a 50″ 1080p LED HD TV immediately after submitting their survey entry.

The survey may be accessed by visiting: http://www.freetvfresno.com/survey

“We believe that the results of this survey will paint a more accurate picture of the changing viewing habits of Central Valley viewers.” stated Mark Shirin, President/CEO, Ventura Broadcasting Company, one of the media partners promoting the survey.  “The feedback will be extremely valuable in helping content providers  and networks understand and analyze local viewing trends such as cord-cutting, streaming video, and digital antenna growth.” concluded Shirin.

Important Dates to Remember:

  • Entry Deadline is – Saturday, September 10, 2016
  • Winner Announcement – Monday, September 12, 2016
  • Last Day to Claim Prize – Monday, September 19, 2016

Entry Rules:
1. You must be 18 years of age or older.
2. Must be able to pick-up your prize from:

Ventura TV Video Appliance Center
3619 E. Ventura Ave, Fresno, CA 93702

3. Must be able to claim prize in person within seven (7) days of announcement.
4. Duplicate entries will only count as one entry.

Survey results and analysis will be published on the FreeTVFresno.Com website at a later date.

For more information, inquiries may be submitted online at FreeTVFresno.Com or by sending an email to info@freetvfresno.com

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Review of the Channel Master DVR+

Free over-the-air TV forms a huge part of what we cover here on Cordcutting.com, and for good reason. Surveys show that cord cutters are increasingly awakening to the potential of OTA TV, which offers many cord cutters the chance to watch local news and major network broadcasts for free.

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HOT OFF THE PRESS! More data on over-the-air reception and trends.

Fresno numbers are much higher than the national average.  Almost four in ten homes with an 18- to 34-year-old resident rely on broadcast-only or Internet-only alternatives.

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It’s a huge movement. It’s becoming cool not to pay for bloated cable subscriptions.

It’s a huge movement. It’s becoming cool not to pay for bloated cable subscriptions. The internet has made cable obsolete and cable companies know this but they don’t want you to know. Why pay for what you don’t use? It’s invisible clutter. My cable bill was $280 per month and now I pay $77 (not including the subscription services, some of which I was paying for already). You may not save as much as I’m saving because you may not have been paying as much. If you can save an amount that makes a difference in your life and you can meet your home entertainment needs, then why not give it a try? Here’s how I did it:

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As Viewers Move Away From Cable to Watch Live Sports, Watch the Dominoes Fall

By Sean Pendergast
Tuesday, April 26, 2016 at 6 a.m.

In team sports, to fans and spectators, ultimate victory is a simple concept. One winner takes home one trophy each season in each sport. Peyton Manning’s hoisting of the Lombardi Trophy, confetti raining down onto the Villanova basketball team after their title-winning buzzer beater — to fans, those are the images of success.

Behind the scenes, though, to the power brokers and franchise owners who move the chess pieces in our sports universe, true “victory” is far more inclusive. To them, success is measured in dollars, and while only one team can lift the trophy at the end of each season, for several years now, the money has piled up sky-high for every single team owner and major college president, regardless of how good or bad their teams have been.

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As the NFL playoffs reach the semifinals, the big winner so far is local broadcast television.

Updated: Ratings analysis shows viewers prefer watching NFL on broadcast over cable
1/19/2016 02:57:00 PM Eastern Last updated at 1/19/2016 03:38:38PM

Scott Clarke / ESPN Images

Scott Clarke / ESPN Images

As the NFL playoffs reach the semifinals, the big winner so far is local broadcast television.

Viewers prefer to watch the games on broadcast TV over cable, according to an analysis of ratings from Nielsen data conducted by the local broadcast nonprofit trade association TVB.

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Happy New Year: Dish, DirecTV/AT&T, Time Warner Cable All Raising Rates In January Because They Can

By Kate Cox December 21, 2015

For a bunch of the big cable and satellite companies, it does indeed look like a very merry Christmas and a happy new year are on the horizon — but consumers can be forgiven for feeling a lot more grinchy about it. That’s because all the new nickels, dimes, and dollars that are going to line businesses’ big virtual pockets are coming directly from subscribers in the form of unasked-for price hikes.

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20 Percent of Consumers Could Dump Cable in 2016, Study Finds

A report by PricewaterhouseCoopers finds dissatisfaction with bundle is driving customers to join cord-cutting trend

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Mohu Channels review: An ugly marriage of over-the-air and streaming TV

Over-the-air broadcasts are enjoying something of a renaissance in the cord-cutting age. If you live within range of broadcast towers, a simple antenna will deliver basic channels—including ABC, CBS, NBC, Fox, and PBS—in beautiful high definition for free. It’s the perfect supplement to streaming services like Netflix and Amazon Prime.

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OTA DVR Comparison for Cord Cutters

Posted on March 25, 2015 by Steve Belk

When I cut the cord, I discovered that an antenna provided me access to tons of live HD programming for free. This allowed me to catch NFL games, the local news, and all the popular network TV shows. However, I lost the capability to record these shows and watch them at a later date when the cable company took my DVR back. I also really missed having the ability to pause live TV and skip those annoying commercials.

Luckily, nowadays there are some good OTA DVR options available that allow you to record, pause, skip, and playback all channels you receive through your antenna. Here’s a look at the best DVR options currently available for cord cutters.

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Living Without Cable: My Experience with Cutting the Cord

Cutting the cord sounds trendy enough but the reality is, there’s quite a bit of thought and consideration that goes into it, and there will be some compromises.
This model has been quite lucrative over the years but the times, they are a changin’.

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5 TV antenna tricks for the modern-day cord cutter

Jared Newman | @onejarednewman | TechHive

When I was growing up, it seemed like almost everyone had cable, and owning a TV antenna meant you were stuck in the past.

But with the rise of cord cutting, the lowly over-the-air antenna has experienced a rebirth. More than just an old-school way to get basic channels like ABC, CBS, NBC and Fox, an HD antenna can pair with all kinds of high-tech hardware, unlocking capabilities that were never possible before.

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The case for the free cord cutter DVR

Tivo’s new over the air (OTA) only DVR, the Tivo Roamio OTA, is a test of both the market – and pricing.  Tivo’s aggressively priced it at $49 – over $100 less than any other Tivo product, and $150-200 less than competing cord-cutter products like Tablo or SimpleTV.

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TECHNOBABBLE: Cutting the cord to help the environment

I’ve talked before about the benefits of “cutting the cord,” that is, canceling your cable TV subscription but keeping your Internet connection. I cut the cord a few years ago and I find that I can see almost everything I want right away.

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Look Before You Leap: Checking the Antenna Option for Watching the NFL on Free TV

In this week’s column, Bob explains the role antennas for over-the-air broadcasts play in delivering live NFL games (and more) to fans that don’t pay for typical pay-TV programming packages and as an option to those that are contemplating cutting the cable cord.

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