Rabbit ears are back! Antenna sales back on the rise as millennials are shocked to discover broadcast TV is FREE

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Rabbit ears are back! Antenna sales back on the rise as millennials are shocked to discover broadcast TV is FREE

  • Dan Sisco discovered the limits of online streaming when he invited his friends over to watch the Super Bowl in 2014 and missed out on the advertisements
  • He invested in a $20 antenna in time for the 2015 Super Bowl, saying: ‘ I was just kind of surprised that this is technology that exists. It’s been awesome’
  • A shocking 29 percent of Americans are unaware that local TV stations are free, according to the National Association of Broadcasters
  • A federal legislation in 2009 forcing broadcasters to switch from analog signals to high-definition digital transmissions has confused people of all ages 
  • While old TVs were unable to receive the new digital signals, it didn’t mean they were gone completely, like many assumed
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