As Viewers Move Away From Cable to Watch Live Sports, Watch the Dominoes Fall

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As Viewers Move Away From Cable to Watch Live Sports, Watch the Dominoes Fall

By Sean Pendergast
Tuesday, April 26, 2016 at 6 a.m.

In team sports, to fans and spectators, ultimate victory is a simple concept. One winner takes home one trophy each season in each sport. Peyton Manning’s hoisting of the Lombardi Trophy, confetti raining down onto the Villanova basketball team after their title-winning buzzer beater — to fans, those are the images of success.

Behind the scenes, though, to the power brokers and franchise owners who move the chess pieces in our sports universe, true “victory” is far more inclusive. To them, success is measured in dollars, and while only one team can lift the trophy at the end of each season, for several years now, the money has piled up sky-high for every single team owner and major college president, regardless of how good or bad their teams have been.

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Local Broadcast Television Scores Big Ratings Win With NFL Playoffs Viewers Overwhelmingly Prefer NFL on Local Stations Versus Cable

Download PowerPoint | TVB Press Release

“… local broadcast television remains the preferred outlet for NFL viewership”

TVB President and CEO, Steve Lanzano stated, “Game after game and season after season, ratings data confirms that local broadcast television remains the preferred outlet for NFL viewership. This year’s Thursday Night Football airings were another tremendous win for local affiliate stations, with local CBS household ratings and male 25-54 ratings as high as 13 times and 10 times greater, respectively, than viewership on NFLN. Local television continues to dominate the live sports category with reach, engagement and influence that remains unrivaled by any other platform, providing marketers with a unique opportunity to optimize the results of their brand promotion, especially during the NFL season when fans and viewers are highly engaged with this immensely popular programming.”

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As the NFL playoffs reach the semifinals, the big winner so far is local broadcast television.

Updated: Ratings analysis shows viewers prefer watching NFL on broadcast over cable
1/19/2016 02:57:00 PM Eastern Last updated at 1/19/2016 03:38:38PM

Scott Clarke / ESPN Images

Scott Clarke / ESPN Images

As the NFL playoffs reach the semifinals, the big winner so far is local broadcast television.

Viewers prefer to watch the games on broadcast TV over cable, according to an analysis of ratings from Nielsen data conducted by the local broadcast nonprofit trade association TVB.

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