Nielsen: Diaries Finally On The Way Out

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Nielsen: Diaries Finally On The Way Out

By Adam Buckman
TVNewsCheck, September 18, 2014 3:55 PM EDT

Nielsen’s diary-based system for measuring local TV viewership — a system that has been in place in one way or another for at least 60 years — is beginning to be dismantled and will “eventually” be retired, TVNewsCheck has learned.

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