Reviving OTA TV:Richard Schneider of Antennas Direct

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Reviving OTA TV:Richard Schneider of Antennas Direct

There is a free alternative, as most us in the industry know: over-the-air reception. To many, this alternative is not a choice since it eliminates cable programming and premium channels. For many, however, OTA reception could save their household budget—if they knew about it. That’s the goal of Antenna Direct’s Richard Schneider.

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Cord-Cutting by the Numbers

“…a study by GfK Media and Entertainment found that roughly 19.3 percent of all US TV households (thatís about 22.4 million) now get their programming for free from antennas”

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