Nielsen: Diaries Finally On The Way Out

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Nielsen: Diaries Finally On The Way Out

By Adam Buckman
TVNewsCheck, September 18, 2014 3:55 PM EDT

Nielsen’s diary-based system for measuring local TV viewership — a system that has been in place in one way or another for at least 60 years — is beginning to be dismantled and will “eventually” be retired, TVNewsCheck has learned.

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Local Broadcast Television Scores Big Ratings Win With NFL Playoffs Viewers Overwhelmingly Prefer NFL on Local Stations Versus Cable

Download PowerPoint | TVB Press Release

“… local broadcast television remains the preferred outlet for NFL viewership”

TVB President and CEO, Steve Lanzano stated, “Game after game and season after season, ratings data confirms that local broadcast television remains the preferred outlet for NFL viewership. This year’s Thursday Night Football airings were another tremendous win for local affiliate stations, with local CBS household ratings and male 25-54 ratings as high as 13 times and 10 times greater, respectively, than viewership on NFLN. Local television continues to dominate the live sports category with reach, engagement and influence that remains unrivaled by any other platform, providing marketers with a unique opportunity to optimize the results of their brand promotion, especially during the NFL season when fans and viewers are highly engaged with this immensely popular programming.”

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As the NFL playoffs reach the semifinals, the big winner so far is local broadcast television.

Updated: Ratings analysis shows viewers prefer watching NFL on broadcast over cable
1/19/2016 02:57:00 PM Eastern Last updated at 1/19/2016 03:38:38PM

Scott Clarke / ESPN Images

Scott Clarke / ESPN Images

As the NFL playoffs reach the semifinals, the big winner so far is local broadcast television.

Viewers prefer to watch the games on broadcast TV over cable, according to an analysis of ratings from Nielsen data conducted by the local broadcast nonprofit trade association TVB.

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Cable channel blacked out? Antenna TV still free for the taking

Ron Hurtibise, Contact Reporter
Sun Sentinel

So you’re an AT&T U-verse customer and you flipped on your TV to watch this month’s NFL playoffs — only to discover a static screen and a message that “This channel is temporarily unavailable and we are working to return it to you soon.”

You might have checked the news and learned the channel was blacked out due to a transmission fee dispute between WSVN, Miami’s Fox affiliate, and AT&T.

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Ventura Broadcasting Company adds channel guide

BY RICK BENTLEY
rbentley@fresnobee.com

Since 2012, Mark Shirin has been growing his local television empire. His Ventura Broadcasting Company now offers 24 channels broadcasting on KGMC (Channel 43.6), KVHF (Channel 4.1), KVBC (Channel 13) and KBID (Channel 31).

That’s a lot of programming. To help, Shirin has added an on-screen channel guide on KVHF to help viewers keep up with what’s being broadcast on the over-the-air channels.

“We strive to satisfy the requests of our viewers,” Shirin says. “One of the biggest complaints that viewers have expressed to us is that there was not a convenient way to get local program information. While we have gone to great lengths to make program guides available online and on mobile devices via our website, that simply wasn’t always convenient for our viewers.”

The guide doesn’t just list stations being broadcast by Ventura Broadcasting; it features all local TV stations.

In addition to the guide, the channel also will offer streaming audio powered by Biz Talk Radio, a nationally syndicated talk-radio network. Biz Talk Radio broadcasts business related programming.

The other recent addition is BUZZR, a classic game show television network. It is available to TV watchers who use an antenna at KVBC (Channel 13.7).

“While BUZZR is not yet a household name, our viewers will surely be familiar with the great classic game shows on the Buzzr Channel, like ‘What’s My Line’ and ‘Family Feud.’ Many of our viewers not only remember the show hosts, but fondly remember the celebrity contestants that appeared on those shows,” Shirin says.

Other game shows featured on the channel include “Let’s Make a Deal,” “Beat the Clock,” “Super Password,” “To Tell the Truth,” “Match Game,” “Password,” “Blockbusters” and “Card Sharks.”

Rick Bentley: (559) 441-6355@RickBentley1

Source: Fresno Bee http://www.fresnobee.com/entertainment/ent-columns-blogs/rick-bentley/article24789562.html


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